Arrival of Bollywood Queens at UK- 2007 IIFA Awards

Indian actress Katrina Kaif arriving at the International Indian Film Academy Awards (IIFA) ceremony at the Hallam Arena in Sheffield for the annual IIFA awards. The awards were known as the 'Bollywood Oscars' and ran from 7-10th June. They were watched by an estimated global television audience 500 million people.

Indian actress Preity Zinta arriving at the International Indian Film Academy Awards (IIFA) ceremony

Indian actress and model Shilpa Shetty arriving at the International Indian Film Academy Awards (IIFA) ceremony

Why global audience is getting attracted towards bollywood

The attraction for Hindi films may be due to various reasons internationaly.The main reasons are :
Song and Dance - Song and dance are the most important constituents of Hindi films.Which is liked by everybody outside India.
Costume - Costume and female leads like,Aishwarya recently Shilpa Shetty are crowd pullers.Shahrukh, Salman and Aamir Khan along with Hrithik Roshan are extremely popular the worldover.This brings in international audience even if they dont know hindi.
Drama and Story - Dramatisation and story have very important role to make hindi films popular.